DIRECTOR OF PARTNERSHIP MARKETING

University of Washington   Seattle, WA   Full-time     Advertising / Marketing / Public Relations
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Posted on March 18, 2020
Req #: 177662
Department: CONTINUUM COLLEGE
Job Location: Other Location
Posting Date: 03/17/2020 
Closing Info: Open Until Filled 
Salary: Salary and benefits are competitive. Salary is commensurate with qualifications and experience. 
Shift: First Shift 
Notes: As a UW employee, you will enjoy generous benefits and work/life programs.  For detailed information on Benefits for this position, click here.  

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for six consecutive years.

UW Continuum College (UWC²) expands the reach of the University of Washington with programs like UW Professional & Continuing Education, International & English Language Programs, Summer Youth and the Osher Lifelong Learning Institute at the UW that meet the needs of various learners at all phases of their lives. We’re focused on removing obstacles to relevant educational opportunities by addressing geographic, financial, length of commitment and time constraints, increasing access to knowledge for more people. As a diverse community that values inclusivity and collaboration, we foster a respectful, supportive workplace where innovation comes to life. By looking ahead and experimenting with new approaches, we’re creating new educational opportunities to help people thrive in a world of change.

UW Continuum College is seeking a talented, motivated and experienced leader to join the marketing and enrollment services team as the Director of Partnership Marketing. This new role in the department will lead the team responsible for the strategy and planning of marketing campaigns for over 100 self-sustaining bachelor’s and master’s degrees in partnership with UW colleges and schools. The ideal candidate is a marketing strategist who also loves to roll-up their sleeves, solve hard problems, and guide team members to deliver consistently high-quality account management services for our campus partners.

The selected candidate will join the marketing senior leadership team, reporting to the senior director of marketing and enrollment services.

Success in this role requires:
  • Expertise in marketing with exceptional account management and presentation skills
  • The ability to process, analyze, and present marketing data and information to a wide range of audiences
  • Deep understanding of the digital marketing landscape and ability to speak coherently about the pros and cons of various paid and unpaid channels
  • The ability to work collaboratively within the Marketing and Enrollment Services unit and across the organization to identify and solve complex problems; and
  • The ability to maintain and instill our values: diversity and respect for all, a never-ending pursuit of excellence, integrity and trust & openness.

    RESPONSIBILITIES:
    Campus Partner Relationship Management
  • Build relationships with the key stakeholders within the Fee-based Campus/Academic Partner community. Understand their vision for program growth and provide input on marketing strategies and research to support growth.
  • Strategize with Academic Partnership team on new and existing program plans.
  • Lead challenging conversations as needed with senior-level campus stakeholders.
  • Present/communicate sophisticated marketing topics to university partners, including to those without marketing backgrounds.
  • Oversee the UWC²  marketing strategy for self-sustaining bachelor’s and master’s programs and understand the competitive market environment for these programs.
  • Ensure that all aspects of partner marketing are functioning successfully and assess key services on a regular basis.

    Marketing and Communications Strategy
  • Develop and implement an annual partner-facing strategic marketing and communication plan that positions UWC²  as a thought leader in the marketing of higher education to the adult market.
  • Lead strategy and guide development of partner-facing DIY tools and communications.
  • Serve as an ambassador of the UW brand and mission in all partner communications.
  • Demonstrate deep understanding of search engine optimization, search engine marketing, marketing strategy, email, social media, and digital display advertising campaigns and how these fit into the student journey and decision making.
  • Monitor marketing KPIs such as leads, conversion rates, website traffic, behaviors, and social media across programs and guide marketing managers on strategies to achieve program-specific goals.

    Leadership and Management
  • Lead a team of three or more marketing professionals dedicated to developing marketing strategies for partner degrees and special programs, driving them to meet or exceed established goals.
  • Achieve results through others by demonstrating formal and influence-based leadership.
  • Provide leadership that brings inspiration, collaboration, and professional development to the partnership marketing team.
  • Serve as a critical thought partner with marketing managers in the oversight of campus partner relationships and marketing strategies.
  • Meet frequently with staff to enable communication and ensure project-based work is progressing as planned.
  • Ensure accuracy of job descriptions, hire, onboard, and mentor staff; complete performance appraisals, and recommend staff separations.

    REQUIRED QUALIFICATIONS:
    Bachelor's degree in business, communications, marketing, or a related field AND four years of marketing leadership experience to include supervision of staff and strategic planning to include:
  • Account management experience in a creative services agency
  • Exceptional relationship management abilities; the ability to communicate with tact, diplomacy, professionalism, and respect
  • Above average meeting facilitation and presentation skills
  • Planning, organizing, and analytical problem solving

    DESIRED QUALIFICATIONS:
  • Master’s Degree in marketing
  • Experience in higher education environment

    Application Process:
    The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.  These assessments may include Work Authorization, Cover Letter and/or others.  Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
  • Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

    The University of Washington is a leader in environmental stewardship & sustainability, and committed to becoming climate neutral.

    The University of Washington is an equal opportunity, affirmative action employer. To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 / 206-543-6452 (tty) or dso@uw.edu.