Public Relations Manager
What's extraordinary about this job:
Visit Seattle is a destination marketing organization responsible for promoting the Seattle area as a destination for visitors from all corners of the world and meetings & events of all shapes and sizes. As the region moves towards economic recovery, we've turned a corner and have exciting news to tell about Seattle's resilience and growth. We're looking for a master storyteller to help create positive, inspiring messaging to attract interest from media and tell powerful stories about the regions' strengths and rich cultural offerings.
The Public Relations Manager helps implement public relations programs to support the priorities of the department and Visit Seattle. This position is responsible for creating and maximizing positive editorial media coverage for the destination, our partners and for Visit Seattle. Also supports the Director of PR in creating and executing media relations program outreach and strategic communications planning for the organization.
What You'll Do
- Supports department's editorial/pitch calendar across all segments (national leisure, trade, local and industry), works closely with Director of PR to evaluate success and maximize opportunities.
- Builds and maintains excellent local, regional and national editorial media relationships.
- Conducts publicity efforts for consumer campaigns.
- Conducts outbound media calls in key markets; up to 10 percent of time may involve travel.
- Serves as organizational media spokesperson in conjunction with Director of PR.
- Proactively contacts and responds to reporters, editors and related media associates.
- Manage individual and group media visits in Seattle.
- Oversees creation and maintenance of media materials, miscellaneous copy and releases according to departmental deadlines/editorial calendar.
- Tracks all media coverage and reports out regularly.
- Champion Simpleview (CRM) for the PR team, providing support to the team to ensure media databases are consistently updated and tools available to PR are being used, including itinerary building, traces, articles and more.
- Focus PR efforts to reflect the organization's commitment to diversity, equity, and inclusion.
What we offer:
Visit Seattle offers a competitive benefits package that includes a Paid Time Off program with 15 days to start, 12 paid office holidays, employer-paid medical, dental, vision, life and LTD insurance, an annual ORCA pass (regional transportation), plus 401k with a company match.
Join us:
Visit Seattle strives to be a fully inclusive, multicultural, anti-racist organization. We are actively seeking a diverse pool of candidates from a variety of backgrounds and cultures.
Who You Are
- Bachelor's degree in public relations, communications, journalism or marketing preferred, or equivalent relevant work experience.
- Strong media relations background, experience and orientation required.
- Must possess excellent writing ability across multiple disciplines and a wide range of topics.
- Thorough familiarity with AP Style.
- Agency experience preferred.
- Embraces Visit Seattle's commitment towards building a fully inclusive, multicultural, anti-racist culture
- Hospitality industry experience and familiarity with Seattle area preferred.
- Skilled at fostering relationships and is always responsive, helpful and friendly to every inquirer.
- Easily adapts, handle unexpected events, solve problems, and manage projects without direction
- Able to work under pressure while maintaining a consistently positive and can-do perspective and professional demeanor
- Excellent work ethic: does the homework, checks their facts and tells the truth - while maintaining tight deadlines.
- Strong ability to juggle multiple tasks while maintaining strong attention to detail
- Proficiency in Microsoft Office Suite required.
- COVID-19 vaccination is a requirement of employment.
Physical demands/Work environment:
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Stand; walk; sit; use hands to finger, handle, feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell.
- Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
- Employee must be able to sit or stand at a desk for up to 8 hours per day.